toothsi has enlisted Anushka Sharma and Virat Kohli as brand ambassadors to champion and promote the adoption of modern clear aligners for teeth straightening. The renowned couple will collaborate with the brand to establish a connection with users across key markets.
In a nation where concerns about teeth misalignment and smile aesthetics are often overlooked, toothsi has taken the initiative to shed light on these issues. Anushka and Virat, known for their advocacy of health and confidence, align perfectly with toothsi’s mission, according to the company.
Describing the collaboration, toothsi’s Co-Founder and CEO, Dr. Arpi Mehta Shah, highlighted Anushka and Virat’s youthful and confident personas, which resonate with the target audience. The couple, celebrated for their vibrant smiles and bold personalities, is seen as an ideal match for the brand. Dr. Shah expressed confidence that their association would elevate the brand and raise awareness about contemporary teeth straightening solutions.
Anushka Sharma stated, “We partnered with toothsi because it offers a straightforward and accessible solution for individuals seeking to enhance their smiles.” Virat Kohli emphasized the importance of trust and reliability, citing toothsi as a dependable brand for those seeking smile makeovers. He expressed delight in joining forces with the brand to support their mission of providing affordable smile makeovers for everyone.
In addition to introducing Anushka and Virat as brand ambassadors, the company announced the integration of toothsi and skinnsi brands, unveiling the launch of makeO, further expanding their offerings.
