ZEE Bangla Cinema has introduced a fresh brand identity just in time for the upcoming festive season, emphasizing the enchanting power of movies. The new tagline, ‘Hok Na Ektu Magic’ (Let There Be Some Magic), aligns with the brand’s commitment to creating a magical cinematic experience. The revelation of ZEE Bangla Cinema’s revamped identity coincided with the World Television Premiere of the year’s blockbuster, ‘Aparajito – The Undefeated,’ featuring Jeetu Kamal and Saayoni Ghosh, directed by Anik Datta.
Samrat Ghosh, Chief Cluster Officer – East at ZEE Entertainment Enterprises Ltd. (ZEEL), expressed pride in Bengali cinema’s rich history and global influence. He remarked on the significance of celebrating ZEE Bangla Cinema’s 10 successful years, emphasizing the channel’s commitment to diverse content curation with initiatives like ‘Notun Cinema Proti Robibaar.’
Jalaluddin Mondal, Chief Channel Officer of ZEE Bangla Cinema and Head Marketing – East, shared insights into the channel’s renewed brand identity, marking a decade of passion for Bengali cinema. Mondal discussed new initiatives, including a slot strategy aligned with audience preferences, exciting weekend premieres, and special events creating a ‘Movie++ experience.’
Kartik Mahadev, Chief Marketing Officer, Content SBU – ZEEL, highlighted ZEE Bangla Cinema’s role in championing cinema’s inspiring and unifying essence. The new brand identity, expressed through the tagline ‘Hok Na Ektu Magic,’ promises to infuse magic into every Bengali movie lover’s life. The design features a ‘Golden Circle of Special’ with vibrant color play tailored for the region, enhancing visual appeal and facilitating intuitive content discovery.
To promote the new brand identity, ZEE Bangla Cinema has launched a comprehensive campaign across various mediums, including OOH, Print, and social media platforms such as YouTube, Instagram, and Facebook.
